Saturday, 3 January 2015

Gisele Bundchen for Chanel's Spring Print Campaign

Gisele Bundchen was seen barefoot wandering the streets of Paris for Chanel’s new campaign, shot by Karl Lagerfeld himself. The supermodel is the face of Chanel’s 2015 spring print campaign and we can see her in some of the most iconic places in Paris, such as: CafĂ© de Flore, which you’ll find packed with fashion editors during Paris fashion week, going barefoot down by the river Seine, on the city's well known ‘love lock’ bridge and wandering the deserted streets of Saint Germain-des-Prés.

From my point of view the campaign is quirky yet sophisticated and elegant, words I would definitely associate with Chanel. It is completely stripped back with Gisele barefoot and the photographs being in black and white and the use of iconic places could also be associated with Chanel being such an iconic brand.

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